Barcelona was competing with other mobility projects from various European cities. The Toulouse Business School valued positively the City Council’s emphasis on pedestrians when carrying out urban reform, as well as the move in favour of electric bicycles and facilities for cyclists.
Another factor in consideration was the concept behind the new bus networkand how it has helped change users habits by building on existing resources. The French business school also highlighted the application of technology in traffic management, with examples such as the project for DUM areas and the fact that it is being rolled out in a complex environment such as Barcelona.
The PMU 2013-2018 was approved by the municipal council session on 27 March. It aims to comply with all EU environmental parameters by 2018, to reduce mortalities in the city by 30% and to reduce serious injuries by 20%. It also aims for 99% of the population to have a bus stop within 250 metres of home, with an average frequency of one bus every 6 minutes, as well as the expansion of micro logistics platforms for the delivery of goods.