In a sector marked by transformation, sustainability and digitalization are no longer trends but tangible realities. A recent IESE publication reveals that more than 33% of real estate companies in Spain already prioritize sustainability in their projects and operations. In contrast, nearly 3 in 10 have not yet actively adopted artificial intelligence.
The Tangible Value of Energy Efficiency
A Spanish study indicates that each improvement in a home's energy efficiency increases its value by around 1.3%. Comparative research has found that the premium for energy efficiency in Spanish homes ranges between 5.4% and 9.8%.
Real and Imminent Digitalization
Digitalization is also reshaping the real estate market. Easy-to-use platforms allow buyers to explore properties from anywhere thanks to tools such as virtual tours and online documentation, bringing greater speed and transparency to the process.
Furthermore, technologies such as AI-powered virtual agents and digital twins are transforming the buying experience, offering personalized attention and 24/7 availability. Likewise, AI-based predictive analytics is revolutionizing property valuation and market analysis, enabling more informed decisions.
A market where two forces intersect
The convergence of sustainability and technology represents a strategic opportunity. Properties with energy efficiency and renewable energy not only increase their initial value but also ensure sustained appreciation over time. At the same time, digital processes—from 3D tours to electronic signatures and AI—offer a more agile, personalized, and comprehensive service.
At aProperties, innovation and environmental responsibility are not mere concepts: they are strategic pillars with real and measurable impact. We advise our clients on the acquisition of properties that combine value, technology, and sustainability, ensuring excellence and a long-term vision.
To discover how energy efficiency and technology are redefining our real estate offerings, we invite you to visit our website.